Sell your property more easily with Home Staging

Your property has been on the market for a long time but you cannot understand why no purchase offer is coming to fruition? A reasonable price, no major works to carry out, no particular defects… and yet, no sale in sight.

For you, everything seems perfect, your home should be to everyone’s taste, and yet no… The decoration and layout of a house are personal, according to each person’s preferences and life, but these should not prevent the buyer from imagining themselves in this property. Indeed, to sell your property more quickly, it must be depersonalised, so that the purchaser can imagine themselves in it. So there is only one solution: home staging.

But what exactly is home staging?

Home staging, meaning literally “setting the scene of the house” is a technique that makes it possible to enhance and depersonalise a property to prepare it for an imminent sale. Minor works, a change of paint, a relooking and modernisation of the decor, decluttering of furniture, souvenirs and the vendor’s personal objects are all methods that form part of home staging practice. Emptying, tidying, depersonalising and modernising the interior will enable each buyer to imagine themselves in the rooms of the house.

How to carry out quality home staging?

The principle to follow is very simple: depersonalisation. You must be aware that your house is decorated and laid out according to your tastes, but these are not necessarily everyone’s tastes. You must reduce the number of personal objects, so store your family photographs, move your grandmother’s furniture and declutter your decorative objects from the rooms.

Put yourself in the buyer’s position. You must imagine your house differently, from an external, objective point of view. Knowing how to identify the strengths of your property but also the weaknesses to improve. Examine your house to identify the minor defects to repair, and with regard to the decor, favour neutrality which will enable the buyer to imagine themselves more easily in the property. Help yourself with decor ideas on the Internet or with professionals, who will be there to support you if needed.

Also pay attention to storage and the cleanliness of the property. For a buyer, nothing is worse than a visit amid laundry drying, dirty dishes in the sink, clothes on the floor, dust, dog hairs, or even cobwebs on the ceiling. Gather your belongings, tidy them and get rid of things you no longer need.

But at what cost?

Home staging should not be seen as an expense but as an investment, which will enable you to sell your property more easily and at a better price. Generally, home staging represents between 0.5% and 2% of the sale price.