Techniques for a quick sale

Negotiation is an undeniable phase in the sales process, but the small details that can influence the client signing the mandate should not be overlooked. To sell quickly, you must be able to justify good arguments.

The importance of listening

During the viewings, there is no point in overselling the property! Indeed, the client is too preoccupied with the state of the house and will only hear what they want to. This can actually have the opposite effect: the client may start focusing only on defects.

Thus, for a first viewing, always get to the point, let the future buyer enjoy the space and only answer the questions they ask.

Organising the viewings

To showcase the property, it is essential to choose the right time. Where possible, avoid arranging viewings in the early evening. Both clients and estate agents are always more stressed and tired in the evening. It is therefore preferable to view the property at the weekend when the client and agent are more receptive to arguments.

Never forget the ultimate goal of the viewing: the client’s love at first sight for the property. Hence the importance of giving them time to appreciate the property. To do this, hanging back while remaining available if they have questions is the best attitude to adopt.

Price psychology

It is no longer in doubt that there is a real psychology to the asking price. It is recommended to avoid round numbers, which according to numerous surveys would cause clients to negotiate too much; the latter tending to believe the agency has overvalued the price. Clients will always appreciate getting a good deal, and this is the feeling evoked by a price ending in the number 9.

Putting a property on the market is always a significant emotional trial for the vendor, as it is for the purchaser. Therefore, it is always worthwhile following a few tips that can shorten the process in time.