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Selling your house : what to expect from a good real estate agent ?

Posted by Michel on April 27, 2022

A person with just rudimentary understanding of the subject might decide to sell his property on his own. However, there is a chance of making mistakes that a professional’s help may easily prevent. The ramifications of these mistakes may be severe, resulting in a loss of money and time in general.

Using a real estate agent, on the other hand, requires entire trust in him. Beyond the cordial personal connection that the agent may develop, both seasoned and neophytes must be able to benefit from the same efficient service. Let’s look at what a seller of a property (or an apartment) might anticipate in terms of actions and income from a professional’s involvement.

Real preparation for the sale

First and foremost, a true market analysis must be completed in order to perform the most crucial activity of a real estate sale: the price estimate. The qualities of the property, the quality of the surroundings, local services, and the history of sales in the sector must all be considered in this analysis.

Then, of course, a professional real estate agent would go to see the home before it goes on the market, even if you call him from outside and supply him with sufficient images. The way you portray the property to prospective purchasers will be strongly influenced by how you feel about it and how you analyze its surroundings. During the conversation, an owner may guarantee that the agent has taken notice of the property’s many assets and intends to emphasize them as appropriate.

This is especially important since these favorable aspects will have a direct impact on the selling price estimate. If this initially gives a price range, the position on the scale may change based on certain attributes such as great brightness, an unobstructed view, expensive equipment, or recent refurbishment.

Effective marketing

Then, some indicators may suggest that the real estate agent will be able to efficiently carry out his primary objective and therefore communicate information to a large number of purchasers, preferably in a targeted way. After drafting an explanation of the property’s features, two components come into play that may help with marketing.

The tools for promoting the property are critical, and technology gives agents who are eager to equip themselves a good start. The property photographs are the first criteria for clicking on an internet advertising, and they almost likely explain why a pedestrian enters into an agency after seeing a visual in the window. As a result, a professional-quality camera, as well as shooting instruction, are required.

A video tool or virtual tour is a wonderful addition to help prospective buyers see themselves in the space. They will be able to bypass a time-consuming procedure if the property does not meet their requirements, saving everyone time.

The selling announcement should then be publicized on the finest French and worldwide media outlets. The real estate agent will undoubtedly bring up this list if it is a valuable asset.

Management of potential buyers

A seller has the right to expect his real estate agent to protect the sales process until a compromise is signed in the following phase. Two crucial aspects once more:

  • The identification of prospective purchasers in order to assess their genuine interest and condition the possibility of a visit to a financially sound file. The goal is to keep the number of trips to a minimum and hence the seller’s annoyance to a minimum.
  • Organizing and managing visits in order to relieve the seller of the burden of being there, of managing human contacts, and of presenting the property in a sensitive manner. More often than not, an owner will try to do too much: in his desire to succeed, he risks punishing his sale.

Support from A to Z

A qualified real estate agent will actively help the property seller throughout the full sales process. A professional real estate agent will ensure that the seller is informed of the many steps and deadlines from the creation of the sales file – which must be done as fast as possible since a buyer may appear at any moment – to the final appointment for the signing of the deed of sale.

This assistance is provided at all levels, from the preparation of the accommodation in order to prepare it for sale, to the creation of a highly regulated sales agreement, to the execution of numerous technical diagnostics, the list of which varies depending on the property’s peculiarities.

Selling price negotiation

If the initial price placement of the property is critical, the final negotiation should not be left to chance. This need expertise, which will be enhanced by experience.

As soon as the transaction is completed, a decision between numerous situations may be made, with the help of the real estate agent’s experience. The starting price may therefore allow a bargaining buffer, or it may be set as precisely as feasible to promote the entrance of prospective purchasers, depending on the market circumstances. The seller will have every incentive to provide a price reduction for a house with a few flaws or that need remodeling, which purchasers will not hesitate to seek.

Time saving

It should be noted that the main advantage of calling on a real estate professional, in addition to the elements mentioned above, lies in the time saved.

The whole action of a real estate agent must tend towards this:

  • Accelerate the assembly of the administrative file,
  • Follow the feedback from the different distribution channels,
  • Select potential buyers to avoid unnecessary visits,
  • Transmit the elements to the notary,
  • Fully manage the relationship with the acquirer.

The attitude of a good real estate agent will visibly tend to relieve you of the entire sales process, and will explain to you concretely how he intends to go about it.

The importance of clarity in your offer

Finally, since the signature of a sales mandate comes before any intervention, a real estate agent’s seriousness may be determined by the presenting of his offer. This must clearly state the scope of his commitment, each point of help he plans to deliver, and, of course, the monetary recompense he expects to get.

Because the fees are added to the net selling price specified for the transaction, the amount of the fees might be significant. As a result, a large quantity is likely to result in a final price that is greater than the market, penalizing the transaction. This is why it is critical for the real estate agent to lay out his approach in detail and earn the seller’s confidence.

A real estate agent’s job should not be restricted to publishing an ad in the hopes of attracting a buyer by accident. To guarantee that a professional’s confidence is not betrayed, a true relationship must be established, with the seller being at the center of his sales process. To maximize the possibilities of a rapid and seamless sale, the agent’s responsibility is to frame with a clear speech, reassure with a smile, and verify that each crucial item is appropriately placed in place.

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